Beauty is Flirty!

Industry’s Best on Show

Sydney International Spa & Beauty Expo attracts thousands of visitors each year

The Sydney International Spa and Beauty Expo is Australia’s largest event for the beauty industry and will be held at the Sydney Convention and Exhibition Centre in Darling Harbour on 11th and 12th August 2012.

The expo will be showcasing the latest spa and beauty products, treatments, ideas and equipment from Australia’s largest gathering of leading brands and suppliers. The expo offers every salon and spa professional everything they need in preparation of the growing trends and demands that continue to shape the industry.

There are four new areas to the 2012 Sydney International Spa & Beauty Expo including the Business Leaders Summit which will create a forum for thought and discussion with a future-focused outlook. The Face 2 Face Makeup Awards Zone will be a new destination for makeup artists to gather non-stop inspiration featuring live competitions and a makeup gallery. The Executive Hour will allow salon owners and managers to get exclusive access from 9-10am on Sunday 12th August to walk the show floor and do business. Other areas include the Organic Stage and Beach Cabana.

There will be plenty of live shows and demonstrations to inspire all visitors

There will also be non-stop shows and live demonstrations including catwalk parades and makeup shows. In addition, the expo has amped up its Business Education and Creative Education to ensure no one misses out on highly informative and beneficial seminars and workshops. There are also numerous categories to enter for the expo’s beauty awards including Face 2 Face Makeup Awards and Manifest Nail Awards.

“We believe that one of the most important facets of the Expo we offer is a relevant and world class educational program. 2012’s Business Summit theme is ‘The Consumer of Tomorrow’ and how you can adapt your business, your marketing and your team to meet the needs of this new consumer and excel in tomorrow’s market,” Julia Erben, event director of the Sydney International Spa & Beauty Expo says.

Visitors can learn, try and buy the latest spa and beauty products at the expo

There will be hundreds of top industry brands on show including Algologie, Babor Cosmetics, Bio Sculpture Gel, BioLine Jato Australia, Bodyography, Butter London, Caron Laboratories, Comfortel Furniture, Dermalogica, DMK, emendee, Gorgeous Cosmetics, Lydia Jordane, Mancine Cosmetics, Margi Fox, Minx, OPI, Pacific Nail & Beauty, Pelactiv, Phyris Cosmetics, Sothys, St. Tropez, Youngblood Cosmetics and many more.

For more information on the Sydney International Spa & Beauty Expo visit

This entry was published on 09/08/2012 at 9:45 am. It’s filed under Exhibitions & Expo and tagged , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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